Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day, according... Read more
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart, Signage You’re acutely aware Mother’s Day is... Read more
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new customers doing most of the buying. Florists said... Read more
The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or plants as gifts for Mother’s Day (32%) — a 4%... Read more
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the operations fundamentals that will set you up fo... Read more
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holidays, near... Read more
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the holiday have to teach floral industry memb... Read more
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared in a Facebook Live video Tuesday, May 5,... Read more
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such as family members, as well as limited reso... Read more
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That inclination is “probably especially strong” r... Read more
