According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for Mother’s Day. Eager to get a sizeable piece... Read more
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member retailers after major floral holidays. Survey resu... Read more
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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