Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply what could be better. Floral finance wiz Der... Read more
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from Teleflora is also generating rave reviews for i... Read more
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new ad. “We passed your feedback along to the a... Read more
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give delivery drivers: What to wear: If you don’t... Read more
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company that creates e-cards that evoke handwritten... Read more
SAF Alerts AmEx to Negative References in Local APW Promo
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a mean-spirited dig? In the case of an Ameri... Read more
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they are pricing items. “Subtle tweaks to prici... Read more
Sample: Retail Florists with email addresses 256 Completed Responses 8% Response Rate Survey Monkey Online Survey Mother’s Day sales in 2013 compared to 2012 51% of the florists report... Read more