Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered with graphics, post ideas and suggested c... Read more
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the questions aren’t always rosy. Are you prepared... Read more
The countdown is on for Mother’s Day, and one question is on everyone’s mind: Will consumers be willing to spend? During an event in late March for SAF’s Ultimate level members, SAF Chief Ec... Read more
Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow their collection or buy for friends and fam... Read more
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day and other occasions — and help the shop m... Read more
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a variety of resources to help you make your deliv... Read more
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day, according... Read more
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual one. This year, 1-800-FLOWERS.COM, Inc. re... Read more
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations... Read more
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will affect availability and pricing of flowers.... Read more