Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the operations fundamentals that will set you up fo... Read more
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holidays, near... Read more
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin. Here are few first steps to position your... Read more
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social posts including people consistently receive hi... Read more
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the heels of lockdowns, consumers are primed to re... Read more
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh, AAF, is a planner — so determining how much... Read more
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the holiday have to teach floral industry memb... Read more
‘Leadership Exchange’ Explores ‘What’s Next?’
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of COVID-19 on flower purchases? The Society of Am... Read more
5 Early Takeaways from Mother’s Day 2020
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict business closure and stay-at-home measures.... Read more
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A longtime industry financial pro said that’s a... Read more