On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared in a Facebook Live video Tuesday, May 5,... Read more
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said sales were down this year. In write-in resp... Read more
Bringing together 35 people for a high-volume event such as Mother’s Day can be quite a task. Here are some of my tips, based on decades of experience running our family business, Stein Your... Read more
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is number one,” said web expert and floral con... Read more
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such as family members, as well as limited reso... Read more
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That inclination is “probably especially strong” r... Read more
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements — pretty placeholders that hint of real blossom... Read more
Flowers remained a sought-after gift choice among consumers this Mother’s Day — and proved especially popular among adults aged 54 and younger, Americans with higher incomes and households w... Read more
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the opportunity — even though it came in the... Read more
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s Day. Floral finance wiz Derrick Myers, CPA... Read more