Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this Mother’s Day.” That’s just one of nine copy-an... Read more
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral industry and the National Retail Federatio... Read more
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you can do so in a way that’s “real, interesting... Read more
Looking for inspiration for your social media posts during the lead up to Mother’s Day? “Get personal,” said SAF Vice President of Marketing Jennifer Sparks. “It’s a known fact that people e... Read more
“With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!” Post this message along with a group photo of your employees... Read more
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national compa... Read more
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two experiential promotions, both connected to po... Read more
Red Sox, Chili’s Apologize for Ads that Dissed Flowers
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an email promotion that disparaged flowers. “By... Read more
The world’s largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this Mother’s Day season. As the voice of the fl... Read more
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more