Amazon, Avon Slight Mother’s Day Flowers
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. A... Read more
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood. On Monday, April 30, the company released... Read more
To get consumers thinking about Mother’s Day and how flowers make the perfect gift, Lovingly, a website and POS provider for retail florists, launched a “Free Bouquet for Mom” contest in ear... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity to talk —... Read more
Consumers have myriad options for gifting Mom next month. To illustrate why flowers fit the bill splendidly, Breen’s Florist in Houston, Texas penned a blog post about the holiday’s long tra... Read more
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind among consumers. The Society of American Flori... Read more
According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for Mother’s Day. Eager to get a sizeable piece... Read more
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you charge separately for them? Do you lure cu... Read more
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic that’s ready to spend significantly on the... Read more
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American Florists’ post-holiday survey this year made... Read more