Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of American Florists, about 60 percent of member fl... Read more
SAF Tackles 18 Cases of Harmful Mother’s Day Floral Publicity
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach rank as the “biggest offenders,” said SAF Dir... Read more
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a narrator telling viewers, “You are not your... Read more
Ancestory.com ‘Reviews’ Negative Floral Remark in Ad
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American Florists is contacting them to bring attention to... Read more
The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4 episode of Wheel of Fortune. Sajak gave Mother’s... Read more
Coach Disses Flowers, SAF Responds
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift retailers who, especially during big holiday... Read more
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining complementary items (burger, fries and soda — o... Read more
To get the most out of Mother’s Day, make the holiday an event. That’s advice from Rick Canale of Exotic Flowers in Boston, who tries to turn his shop into a lively, can’t-miss destination i... Read more
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount around a major floral holiday. In the latest... Read more
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers this week. As the “watchdog” of the floral... Read more