Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day competition: flowers. “Valentine’s Season... Read more
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a dozen businesses and news outlets that di... Read more
When an email from a textile company two miles from Jackie Levine’s flower shop appeared in her inbox suggesting its customers buy robes — not roses — she was disappointed and responded. “It... Read more
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after The Society of American Florists reached o... Read more
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day spending dollars. As the voice of the flora... Read more
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations... Read more
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the Society of American Florists about their a... Read more
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American Florists ahead of Valentine’s Day about the... Read more
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the message, “This Valentine’s Day, forget the bo... Read more
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down flowers. This week, floral professionals alerte... Read more
