Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day competition: flowers. “Valentine’s Season... Read more
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after year, media outlets and companies take aim a... Read more
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of American Florists an apology. To advertise it... Read more
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations... Read more
