The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a neg... Read more
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and impact consumer behavior, the Society of Americ... Read more
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American Florists is stepping in to ask these business... Read more
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This is the introduction of a Valentine’s Day... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American Florists. “We’re pulling down the ad as we... Read more
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can forgive us. We will do better going forward.” In... Read more
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers this Valentine’s Day. As the voice of the f... Read more
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of mar... Read more
Amazon, Avon Slight Mother’s Day Flowers
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. A... Read more