It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day spending dollars. As the voice of the flora... Read more
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The Society of American Florists steps in to ... Read more
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a neg... Read more
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and impact consumer behavior, the Society of Americ... Read more
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American Florists. “We’re pulling down the ad as we... Read more
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last Minute Flowers for Valentine’s Day,” he acted f... Read more
