In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society of American Florists is once again steppin... Read more
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of American Florists responds to those ads and oth... Read more
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can forgive us. We will do better going forward.” In... Read more
The world’s largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about Valentine’s Day flowers this year. As the... Read more
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last Minute Flowers for Valentine’s Day,” he acted f... Read more
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry after the Society of American Florists pointed... Read more
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral gifts and florists. The Society of American... Read more
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women’s premium lingerie have in common? They rely on the same tactic in their Valentine’s Day promoti... Read more
“They’re ba-ack!” The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society of American Florists, when sh... Read more
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some of the companies that have tried to sway s... Read more
