Home negative messaging
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new ad. “We passed your feedback along to the a... Read more
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided outdated information, mistakes or an unnecessaril... Read more
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the Society of American Florists contacted Massa... Read more
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