The world’s largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this Mother’s Day season. As the voice of the fl... Read more
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of mar... Read more
Amazon, Avon Slight Mother’s Day Flowers
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. A... Read more
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral gifts and florists. The Society of American... Read more
Fast action by a florist got a major mobile communications brand to change its Valentine’s Day promotion. Nic Faitos, senior partner at Starbright Floral Design, did not like what he saw on... Read more
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they should forget flowers, flowers die, and thei... Read more
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women’s premium lingerie have in common? They rely on the same tactic in their Valentine’s Day promoti... Read more
“They’re ba-ack!” The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society of American Florists, when sh... Read more
SAF Responds to 23 Cases of Harmful Floral Publicity
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will rise,” said SAF’s Jenny Scala, director of... Read more
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some of the companies that have tried to sway s... Read more