Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day competition: flowers. “Valentine’s Season... Read more
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the message, “This Valentine’s Day, forget the bo... Read more
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This is the introduction of a Valentine’s Day... Read more
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American Florists is stepping in to ask these businesses... Read more
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
CNN and Country Living magazine are among the companies that the Society of American Florists has reached out to recently, asking them to nix negative floral references in Valentine’s Day st... Read more
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society of American Florists is once again steppin... Read more
The world’s largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about Valentine’s Day flowers this year. As the... Read more
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry after the Society of American Florists pointed... Read more