While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue streams that could benefit their bottom li... Read more
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have connections with professionals her age. “I went to c... Read more
Connecting with Peers Pays Off
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take advantage of networking time to come away... Read more
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in person — who have been in your shoes? Tha... Read more
Chris and Jonny Palliser, second-generation managers of Scotts Flowers in New York City, will soon head north to Cambridge, Massachusetts, for the latest round of the Society of American Flo... Read more
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover tech problems, social media questions, te... Read more
Before your next local networking event, take a minute to brainstorm a few “gifts” to bring to each conversation. We’re not talking floral gifts (though, hey, that never hurts). Instead, Tim... Read more