Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their shops Saturday for the Society of American... Read more
Resolved to incorporate more novel and cutting-edge products into your line-up in 2020? The New Products Showcase at SAF Amelia Island 2019, the Society of American Florists’ 135th annual co... Read more
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and hang out with other florists and growers a... Read more
When a customer asked Laura Daluga, AIFD, to incorporate a Troll doll into a design, Daluga obliged, but she wasn’t exactly excited about the idea. She yanked out the doll’s brightly colored... Read more
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, “just because” sales. Earlier this year, Chine... Read more
While you’re busy checking off items on your shopping list for loved ones this holiday season, don’t forget your own (business’) needs — and wants. This month’s Floral Management is chock-fu... Read more
