Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program in October, SAF produced a two-minute video... Read more
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The Society o... Read more
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and other once in-demand shades in favor of war... Read more
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a florist with much of her style inspiration. “Flo... Read more
The “secret” to attention-grabbing window displays in an age when many consumers are walking by stores, eyes glued to their phones, or driving by your store, distracted by a growing to-do li... Read more
Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an uptick in high-end elopements (couples who p... Read more
The Society of American Florists has responded to a New York Times story that mischaracterized aspects of the floral industry supply chain. “In the current floral industrial complex, everyth... Read more
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a store and more like a chic living room. T... Read more
As more businesses adapt to chip cards and customers who want to pay for items with apps, an old-fashioned method of settling bills may be falling to the wayside: Cash. A recent New York Tim... Read more
After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and expensive) restaurants, about the time it takes a... Read more