Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown flowers. Li... Read more
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and attendees touring two flower farms and a fl... Read more
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in... Read more
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the business. “There are much easier ways to make... Read more
Looking for ways to inspire and engage your best employees, battle burnout, and teach them more about the floral industry? The Society of American Florists’ Next Gen LIVE! conference Feb. 25... Read more
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends. Those were among the takeaways for the ne... Read more
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do you really know about how they are concept... Read more
Whether they work in retail, manufacturing, wholesale or on a flower farm, busy floral professionals in all segments of the industry are knowledgeable about their link of the supply chain. B... Read more
The most sought-after skill set in business, according to a Wall Street Journal/Harris Interactive poll of top executives and recruiters, is communication. Year after year the annual poll ra... Read more
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have connections with professionals her age. “I went to c... Read more
