Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown flowers. Li... Read more
Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between market demands and what’s being developed and g... Read more
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and attendees touring two flower farms and a fl... Read more
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in... Read more
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the business. “There are much easier ways to make... Read more
Looking for ways to inspire and engage your best employees, battle burnout, and teach them more about the floral industry? The Society of American Florists’ Next Gen LIVE! conference Feb. 25... Read more
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends. Those were among the takeaways for the ne... Read more
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don’t return emails? These behaviors are driven by psychological p... Read more
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do you really know about how they are concept... Read more
