Editor’s Note: This report is the third in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals during... Read more
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements and commitment to the industry. The Next G... Read more
Since returning from the Society of American Florists’ Next Gen LIVE! event in Miami earlier this month, Sheldon Jensen has kept in touch with new industry friends and deployed some manageme... Read more
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by — and designed exclusively for — the next ge... Read more
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow flowers from the tarmac at Miami Internation... Read more
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed with conten... Read more
The Society of American Florists has added a second all-industry, in-person event to the 2022 roster, to be held just one month ahead of its popular annual convention. The new Next Gen LIVE!... Read more
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been a decline in floral design interest among our youth, creating a dire situation for th... Read more
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who provide younger workers with opportunitie... Read more
