A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks ago in New York City on Oct. 7, the Socie... Read more
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program in October, SAF produced a two-minute video... Read more
This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from the program. Read more
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral Design in Manhattan. Beside the display,... Read more
FTD joined forces last week with POPSUGAR, a global lifestyle media company, to create a pop-up flower market in New York City in celebration of International Women’s Day. In conjunction wit... Read more
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to members. Here’s a suggested timeline to h... Read more
The Society of American Florists is getting ready to Petal It Forward on Wednesday, October 19, and the association has a host of ideas and inspiration for members who want to follow suit an... Read more
In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City florist in the campaign. In what the Washingt... Read more
A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and garnering rave reviews on social media and in hig... Read more
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the owner of Starbright Floral Design immediately... Read more
