Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers in New York this morning. Capitalizing on... Read more
SAF’s 2015 Petal It Forward program generated millions of consumer impressions with positive messages about the powerful effects of giving and receiving flowers. See the traditional media an... Read more
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230 in 207 cities in 49 states. During Petal It... Read more
SAF’s 2016 Petal It Forward event is two months away, scheduled for Wednesday, October 19. Petal It Forward is a “random acts of kindness” type of flower giveaway, where co... Read more
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual — and brand-enhancing — event. For the third... Read more
Flowers really do make people happy. The Society of American Florists took to the streets of New York City to brighten the mid-week slump for busy commuters. Naturally, people are thrilled t... Read more
The news team at “Fox & Friends” is known for covering hard-hitting issues, but on Wednesday morning, the atmosphere was downright giddy after dozens of bouquets appeared in-studio durin... Read more
