Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, died Dec. 14. He was 92. Royer began h... Read more
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember, please include their names and a link to their... Read more
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations left an indelible mark on the industry, di... Read more
Mike Suyeyasu, AAF, a dedicated and forward-thinking industry member and longtime Society of American Florists leader, passed away on January 1 from complications of West Nile Virus. He was... Read more
A floral industry leader who many considered a mentor, friend and unparalleled big thinker died in late June. Peter Ullrich, the former CEO and president of Esmeralda Farms Inc., passed away... Read more
Florists in Indiana are grieving the loss of Society of American Florists member Linda Taylor, owner of Bowden Flowers, this week. Taylor and her shop manager, Tamara Burton, were on their w... Read more
Paul A. Thomas, Ph.D., a renowned researcher, prolific speaker and champion of budding horticulturists, died Saturday, Sept. 14. He was 65. Thomas devoted his life to the study of horticultu... Read more
If you’ve called, emailed or stopped by the Society of American Florists’ headquarters in Alexandria, Virginia, sometime in the past 18 years, chances are, you talked with Krissy Doyle, the... Read more
Smart, forward-thinking businesswoman. Dedicated (and hilarious) friend and colleague. Devoted daughter. Loving mother. All around bright light. These are just some of the descriptions being... Read more
Family and friends of Arlene Louise Sorensen, AAF, 87, gathered yesterday in Lincoln, Nebraska, to honor the life of a woman who devoted her life to those she loved — and to cultivating a st... Read more