Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, died Dec. 14. He was 92. Royer began h... Read more
Kathleen “Katie” Kennicott, who became a beloved fixture in the floral industry over six decades as she worked alongside her husband, Harrison “Red” Kennicott, AAF, at the Chicago-based flow... Read more
Frankie Shelton, AAF, AIFD, PFCI, an internationally recognized designer, pioneering floral educator and 1989 recipient of the Society of American Florists’ Tommy Bright award, died July 15.... Read more
Wilton Hardy, AAF, AIFD, PFCI, an award-winning designer, well-known educator and the 1994 recipient of the Society of American Florists’ Tommy Bright Award, died April 19. He was 86. A towe... Read more
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations left an indelible mark on the industry, di... Read more
Bill Hixson, AAF, PFCI, the 1993 recipient of the Society of American Florists’ Tommy Bright Award and a floral design teacher who is remembered in his community for his year-round Christmas... Read more
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember, please include their names and a link to their... Read more
Bruce Wright, who had one of the floral industry’s most recognized bylines, died of cancer September 16. He was 67. Wright spent nearly 40 years writing for floral publications, most notably... Read more
James Fred Swindle, who owned National Florist Directory and founded its subsidy, Redbook Florist Services, died April 23. Swindle worked for the National Florist Directory for 20 years befo... Read more
Donald E. Hook, AAF, former president of the Society of American Florists and long-time owner of Pittsburgh Cut Flower, died March 20. He was 92. Hook had a deep love of flowers and the flor... Read more
