Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any customer feedback — including praise. Resp... Read more
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away from what you’ve worked so hard to cultiva... Read more
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I’ve had ordering flowers remotely. The shop was very accommodating and ask... Read more
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as maintaining a brick-and-mortar shop. Just... Read more
You and your team are deep in Valentine’s Day prep mode now, but don’t neglect online review best practices. In Floral Management magazine, Art Conforti, PFCI, recently shared why one word —... Read more
The busiest sales week has come and gone. And in its wake, you may have landed a bad review or two. Take it in stride — with an influx of non-regular customers, many of whom waited until the... Read more
How far would you go to correct a handful of bad reviews on Yelp? In California, restaurateur Andrew Gruel told The New York Times how he recently pulled out all the stops to combat some les... Read more
Address Fake Online Reviews in 3 Steps
Most florists have heard the advice on how to respond online to negative reviews and comments and customers. (Respond quickly, say you’re sorry, try to find a solution and move the conversat... Read more