In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers pro... Read more
Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on digital strategies to convert online customers,... Read more
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer deliveries. And in these turbulent times,... Read more
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as maintaining a brick-and-mortar shop. Just... Read more
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on digital strategies to convert online custome... Read more
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a company that specializes in helping flori... Read more
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a successful Mother’s Day. SAF Now editors reached ou... Read more
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The May/June issue of Floral Management feature... Read more
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists and the Floral Marketing Research Fund, of... Read more
The pandemic turned millions of consumers into more regular online shoppers almost overnight. Most experts say that, even as restrictions ease and retailers reopen physical spaces, the new h... Read more
