Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of Komet Sales, discussed good and bad floral w... Read more
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing chat, says Renato Sogueco, AAF, PFCI, vice... Read more
Trying to reach customers online can feel like you’re screaming into the void. There could be dozens, hundreds, or thousands of potential customers who hear you, pop into your online shop, a... Read more
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market share. What is a customer’s first impression... Read more
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent last year according to Digital Commerce 360... Read more
When walk-in sales took a direct hit due to the pandemic, many floral retailers shifted to an e-commerce-centric strategy to keep afloat. But the question remains — Is a preference for the o... Read more
The country’s largest confederation of retail businesses is predicting a brisk holiday shopping season — particularly for online retailers. The National Retail Federation recently announced ... Read more
Customers’ love of e-commerce has changed the modern retail environment — and the shift for some brick-and-mortar businesses, particularly in suburban malls, is only accelerating. “Modern-da... Read more
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a store and more like a chic living room. T... Read more
