In early November, Blumz…by JR Designs hosted “Ladies Night Out” at its Ferndale and Holly, Michigan locations. The party-like atmosphere, complete with wine, dance music and a “sexy Santa,”... Read more
While many people were still coming down from Halloween’s sugar high, employees at Furst the Florist & Greenhouse were swiftly swapping out pumpkins in favor of poinsettias in preparatio... Read more
There are now just 77 days to go until Christmas 2016. For many florists, that means it’s time to promote and finish planning your annual holiday open house. According to a recent Soci... Read more
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock musical about a hapless shop keeper and his mys... Read more
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try something different. Realizing that customers... Read more
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer leaders, celebrated its 30th anniversary S... Read more
Cold weather calls for nesting — preferably in warm, cozy duds. Mindful that people treasure personal comfort, the owners of Madeline’s Flowers in Edmond, Oklahoma, came up with a fun concep... Read more
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower crown — a huge win for the floral industry, a... Read more
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year. One challenge all retailers need to overco... Read more
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One strategy is to invite customers in for a spe... Read more