Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved variety of ilex that’s won approval from indus... Read more
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the Best in Show, Best in Class and Blue Ribbon... Read more
‘Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to win the Society of American Florists’... Read more
Stephanie Brady, project manager at the Society of American Florists; JD Lecuona, commercial director at Deliflor Latin America; and Carmen Lucia Marquez, marketing manager at Ball SB, discu... Read more
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Phoenix 2023... Read more
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this year, SAF is doubling down on that expectation... Read more
With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both “Best in Show” and “People’s Choice” in the... Read more
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Florida, she i... Read more
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants and foliages, which a panel of judges scrut... Read more
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Orlando 2022... Read more
