Stephanie Brady, project manager at the Society of American Florists; JD Lecuona, commercial director at Deliflor Latin America; and Carmen Lucia Marquez, marketing manager at Ball SB, discu... Read more
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and consistent blooms to win the Society of A... Read more
Color and commercial appeal, stem and foliage, bloom, and overall quality — those are the four categories on which entries in the Society of American Florists’ Outstanding Varieties Competit... Read more
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding Varieties Competition, held in conjunction with th... Read more
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual convention September 21-23. The competition o... Read more
Between the buzz of Thanksgiving and the hubbub of Christmas, could you (and your team) use a jolt of inspiration for new design work in 2020? This month in Floral Management, we’ve got you... Read more
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The Society of American Florists’ Outstanding... Read more
Cotinus, a decorative foliage (also known as “Smokebush”) from The Sun Valley Group in Arcata, California, took top honors last week, winning Best in Show in the Outstanding Varieties Compet... Read more
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright white chrysanthemum with a perfectly green... Read more
The Society of American Florists’ Outstanding Varieties Competition delivers a ton of inspiration, eye candy and olfactory delights each year to members and hotel staff and guests during the... Read more
