Color and commercial appeal, stem and foliage, bloom, and overall quality — those are the four categories on which entries in the Society of American Florists’ Outstanding Varieties Competit... Read more
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding Varieties Competition, held in conjunction with th... Read more
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual convention September 21-23. The competition o... Read more
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so she can e... Read more
Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s 136th Annual Convention as in previous yea... Read more
The Society of American Florists is extending the deadline for coveted industry awards this year to Spring 2021, giving floral community members more time to nominate their peers — and their... Read more
Ask anyone to draw a flower, and what do you get? A daisy. So, when you encounter the perfect daisy, it feels like more than just a daisy: It becomes the ideal embodiment of the abstract ide... Read more
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties exhibit at the Society of American Florist... Read more
Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the best flowers and unique plants on the marke... Read more
