‘Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to win the Society of American Florists’... Read more
Stephanie Brady, project manager at the Society of American Florists; JD Lecuona, commercial director at Deliflor Latin America; and Carmen Lucia Marquez, marketing manager at Ball SB, discu... Read more
Color and commercial appeal, stem and foliage, bloom, and overall quality — those are the four categories on which entries in the Society of American Florists’ Outstanding Varieties Competit... Read more
Ask anyone to draw a flower, and what do you get? A daisy. So, when you encounter the perfect daisy, it feels like more than just a daisy: It becomes the ideal embodiment of the abstract ide... Read more
