Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral industry’s top challenges and opportunities. The... Read more
Last Friday, SAF members took to the links in support of the Society of American Florists political and legislative activities during the 26th Annual Golf Tournament in conjunction with the... Read more
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with many successful retailers to learn what wo... Read more
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the warmth of the desert sun — but their thoug... Read more
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50 milliseconds — that’s (gulp) only 0.05 seconds —... Read more
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are reliable, hard-working, prompt and willing to grow... Read more