Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart, Signage You’re acutely aware Mother’s Day is... Read more
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an experience rather than a traditional gift, l... Read more
Recently, Wendy Rockcastle has seen a boost in business thanks to a new clientele: sugar lovers. Last month, the co-owner of Rockcastle Florist started subletting space in her Rochester, New... Read more
Building and nurturing partnerships with local hot spots can do wonders for boosting your business’s name recognition and growing your client base. For Botanica International Design Studio i... Read more
Flowers aren’t always the first thing consumers think of in summer, but beer and ice cream? Yes, please. Those two crowd-pleasing options are on the menu year-round (but they’re especially p... Read more
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was trying to overcome two challenges that just abo... Read more