From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years, he formed, purchased, and sold more than 2... Read more
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the first florist in the country to implement com... Read more
A business and industry leader who heads the country’s largest flower bulb grower is the recipient of the Society of American Florists’ 2016 Paul Ecke, Jr. Award. Leo Roozen, AAF, pres... Read more
