Are you among the hundreds of floral industry members who participated in Petal It Forward? The good vibes you generated during the event can have lasting impact with some additional outreac... Read more
Just like the blooms themselves, the plans to participate in the Society of American Florists’ Petal It Forward flower giveaway are unique, not only in how floral professionals are preparing... Read more
Press releases sent? Check. Social media plan in place? Check. Signs printed? Check. Petal It Forward, the Society of American Florists’ annual event in which florists nationwide hand out tw... Read more
Petal it Forward is Oct. 20 — just three weeks away. It’s not too late to participate in this feel-good event where participants hand two flowers or bouquets to an unsuspecting stranger, urg... Read more
While most of the bouquets handed out during this year’s Petal It Forward event will be given with no reciprocal expectations, Stacey Cofka, a second-generation florist and owner of A Blosso... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. Want to jo... Read more
Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their community in Muncie, Indiana. So, it didn... Read more