Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected with industry partners, the stage is set to... Read more
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of marketing, they had no idea the informal chat w... Read more
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this year’s Petal It Forward event. That leaves 10... Read more
Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and big-hearted local partner and generates loads of gr... Read more
By Christy O’Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October, she had no idea she was about to get... Read more
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 24.... Read more
“Flowers can brighten the day for anyone, but it’s even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as he introduced a nearly two-minute se... Read more
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a do-gooder in your community? Then look no... Read more
Where will you Petal if Forward? On a busy street corner near your shop at rush hour. At a local hospital when visiting hours begin. In the middle of a popular outdoor lunch area at noon. W... Read more
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s Petal It Forward campaign on Oct. 24. Whethe... Read more
