Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists has prepared a number of tools to make it ea... Read more
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows consumers and reporters how great it feels to b... Read more
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start pla... Read more
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive... Read more
Did you hold a Petal It Forward event? You can now say that you participated in an award-winning initiative. The Society of American Florists was recently named a 2017 “Power of A” Gold Awar... Read more
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowme... Read more
For Tegan Davidson and the staff at Sequoia Floral International in Santa Rosa, California, last week’s Petal It Forward initiative took on added meaning. The Sunday before the October 11 ev... Read more
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social media — after last week’s Petal It Forward.... Read more
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all involved. “Start by sharing an enthusiastic post o... Read more
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort nationwide, with events planned in all 50 s... Read more
