Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers in New York this morning. Capitalizing on... Read more
SAF’s 2015 Petal It Forward program generated millions of consumer impressions with positive messages about the powerful effects of giving and receiving flowers. See the traditional media an... Read more
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230 in 207 cities in 49 states. During Petal It... Read more
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170 cities had committed to holding a local Pet... Read more
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It Forward event. SAF has assembled a number of ke... Read more
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, “Petal It Forward.” On October 19, SAF... Read more
SAF’s 2016 Petal It Forward event is two months away, scheduled for Wednesday, October 19. Petal It Forward is a “random acts of kindness” type of flower giveaway, where co... Read more
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at the same time? Take part in the Society of... Read more
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy online, you should be focusing at least som... Read more
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational session, “Generate Buzz Through Creative... Read more
