Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in New York City. “The... Read more
Looking for a way to bounce back from a bummer of a Sunday Valentine’s Day? It’s not too late to get in on the Petal It Forward love. Last week, the team at the International Floricult... Read more
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison Florist Company, two participants in SAF... Read more
SAF’s Petal It Forward event that took place in New York City and nationwide on October 7 keeps on giving. To keep the momentum of the positive messages about receiving and giving flowers go... Read more
Flowers really do make people happy. The Society of American Florists took to the streets of New York City to brighten the mid-week slump for busy commuters. Naturally, people are thrilled t... Read more
The news team at “Fox & Friends” is known for covering hard-hitting issues, but on Wednesday morning, the atmosphere was downright giddy after dozens of bouquets appeared in-studio durin... Read more
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers — were signing up for. The owner of Lady Sl... Read more
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your business? In Utica, New York, Bill Waszki... Read more
