The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Haven’t registered for the Oct. 20 event? Here are a few reasons yo... Read more
The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good feelings around the country — it’s also generate... Read more
You never know what a difference one bouquet can make — or how much traction a single promotion can have. On October 11, floral industry members in 467 cities in 50 states plus Washington, D... Read more
