As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with flowers through 321 local Petal It Forwar... Read more
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans for Oct. 24. That leaves two states to go... Read more
If you haven’t already, now is the time to create and order Petal It Forward logo materials for your October 24 event. The Society of American Florists provides members with a customizable F... Read more
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected with industry partners, the stage is set to... Read more
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of marketing, they had no idea the informal chat w... Read more
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this year’s Petal It Forward event. That leaves 10... Read more
Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and big-hearted local partner and generates loads of gr... Read more
By Christy O’Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October, she had no idea she was about to get... Read more
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 24.... Read more
“Flowers can brighten the day for anyone, but it’s even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as he introduced a nearly two-minute se... Read more
