Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a do-gooder in your community? Then look no... Read more
Where will you Petal if Forward? On a busy street corner near your shop at rush hour. At a local hospital when visiting hours begin. In the middle of a popular outdoor lunch area at noon. W... Read more
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s Petal It Forward campaign on Oct. 24. Whethe... Read more
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists has prepared a number of tools to make it ea... Read more
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows consumers and reporters how great it feels to b... Read more
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start pla... Read more
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive... Read more
You never know what a difference one bouquet can make — or how much traction a single promotion can have. On October 11, floral industry members in 467 cities in 50 states plus Washington, D... Read more
Did you hold a Petal It Forward event? You can now say that you participated in an award-winning initiative. The Society of American Florists was recently named a 2017 “Power of A” Gold Awar... Read more
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowme... Read more
