At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves... Read more
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct... Read more
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract positive publicity for their Petal It Forward e... Read more
This year’s Petal It Forward will certainly look and feel different than past years but there are still ways to make your recipients feel safe. The Society of American Florists is providing... Read more
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers, encouraging them to talk about — and delight... Read more
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members to start planning their local events. The... Read more
Participating in the Society of American Florists’ annual Petal It Forward event on Oct. 18 won’t break the bank or overwhelm staff — especially if you take a page from the playbook of exper... Read more
In less than a month, floral businesses nationwide (and around the world!) will hand out free flowers — some for recipients to keep, and some for them to give away — as part of the Society o... Read more
Petal It Forward is the Society of American Florists’ annual feel-good initiative that spreads the power of flowers — and it can also be a powerful marketing tool that can help increase your... Read more
With three months until the Society of American Florists’ annual Petal It Forward flower giveaway, there’s plenty of time to start planning so you get the most out of this marketing opportun... Read more
