Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It Forward. The feel-good initiative has a s... Read more
Were you among the hundreds of floral industry members who participated in Petal It Forward on Oct. 21, 2020? The good vibes you generated can have lasting impact throughout the year with so... Read more
Every day the floral industry sees the positive reactions of people as they are exposed to flowers. SAF’s groundbreaking research studies — in partnership with major universities and researc... Read more
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel one of her favorite celebrations. This yea... Read more
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than that, Petal It Forward can help increase your... Read more
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American Florist’s annual feel-good initiative, Petal... Read more
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society of American Florists’ Petal It Forward ev... Read more
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a reason to smile, Fenwick pre-ordered 200 f... Read more
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a surprised recipient — one to keep and one to... Read more
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when it kicks off on Oct. 21. Through Petal It F... Read more
