Many floral industry members have been wondering if the Society of American Florists’ popular Petal It Forward initiative will still take place this year, and how it will look with physical... Read more
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you create your event plan, so that your big-... Read more
Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new study from researchers at San Diego State Uni... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers around the country in a year tha... Read more
One secret to success for hosting a local Petal It Forward event on Oct. 21? Don’t be afraid to ask suppliers and industry vendors to partner up — they most likely want to support your local... Read more
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured days: Petal It Forward. The owner of Baker Fl... Read more
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and Garden Center in Crystal Lake, Illinois, publi... Read more
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams in 50 states, along with Canada, Colombia... Read more
Following up after your Petal It Forward event is one of the most important things you can do to keep the goodwill momentum going. Here are six ideas to get you started: Post. Post. S... Read more
