For his commitment to professional development and active leadership in the association community at large, which has benefited the Society of American Florists and the entire floral industr... Read more
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was inducted into the Society of American Florists’ F... Read more
Among the many celebrations planned for SAF Palm Beach 2017 but thwarted by Hurricane Irma: A fond, industry farewell to Peter Moran, the Society of American Florists’ longtime CEO who will... Read more
The Society of American Florists’ chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the industry’s national trade association.... Read more
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the macro level, have good reason to be cautiously... Read more
